The difficulty with defining web presence is because it is dependent on each individual user, their personal knowledge or skill level and overall use of the internet. A web presence is also going to be dependent on the context in which it is being used either commercially to reach customers for a business (website) or an individual (engaging in online activity). The expectation of online use in our society is going to continue to adapt and change to meet the needs of the overall inclusion of technology and the internet into everyday life. So I also think that the definition of web presence is evolving and will always be changing to meet the needs of our society.
Right now, web presence for businesses is mainly correlated with website development. Overall, I think that individuals have a limited web presence mainly focused on their digital footprint and usage of the internet. When I searched in Twitter web presence I noticed that a lot of the pages and shared information was initially aimed at small businesses building a web presence online. Web Presence Biz was started in 2012 and is the very first-page option to visit. The twitter page is entirely dedicated to helping businesses create or grow a web presence online through web development. Web.com is a website that also is uploading information onto Twitter to share their website because it is a website that is dedicated to educating small business on not only the importance of developing a web presence but also how to do it.
What I noticed is that the demands are increasing for businesses to be online. As the demands increase for businesses web presence to be online I feel that the demands on the employer will be forced to adapt in the same way. I agree with Shawbel (2011) when he states, my prediction is that in the next ten years, resumes will be less common, and your online presence will become what your resume is today, at all types and sizes of companies. Right now it is acceptable for someone to only have a web presence on Facebook or another social media account, but eventually, I can see how our society will begin to expect individuals to have websites t0 inform future employers about themselves like we expect businesses websites to do for consumers about their products.
Digital Foot Print
Internet Society released a video in (2016) that listed four reasons to care about your digital footprint as 1) protecting your reputation, 2) maintaining your ability to decide where and how your personal information is shared 3) preventing financial loss 4) preserving your freedom. It was easy as an individual to watch the video and agree with all of the points that it made, but I think that I didn’t truly understand how impactful our digital footprint potentially can be until Berg (2018) argued how our digital footprint may eventually impact our credit scores. This highlights just how important it is to me to not only learn more about my digital footprint but also teaching students more about theirs. I think that the more we use the web the larger our footprint is going to be, making your ultimate web presence larger. Depending on your skills it will determine your ability to protect and manage your growing web presence. It is also going to determine how secure your personal information is and how it is shared.
K-12 Students and Web Presence
The more I am learning about the push in both the career and academic sectors of our society to develop a web presence increases the need for more education to our students. If our web presence is, in fact, going to one day be the resume then we need to better prepare students our students. In William’s Social Media for Acadeics (2012) he addresses just this when he says, Students already exist in the social media world – just pay attention to how many of them are attached to Facebook on their laptops as you walk around the student center – but they do not necessarily know how to use social technologies effectively. Eventually, our students should be taking courses dedicated to digital citizenship, developing a web presence and security online.
Managing Your Web Presence
I am still learning how to manage my online presence. Before I started the ONID program I wasn’t very concerned or paying much attention to the digital footprint I was leaving behind and the web presence or lack of web presence I truly had. I am working so hard to manage my real life that it seems daunting to also have to actively manage my online web presence. Now that it is on my radar and I am aware of how important developing a web presence is, I can work on gaining the skills and knowledge needed to continue to grow and manage my web presence.
I think that it is important to try to maintain a separation between my public and private web presence, but that is part of the individual expectations I have for myself as a teacher. I keep my relationships with my students and colleagues professional in real life and I feel that it is only naturally applied the same way online. I wouldn’t hang out with students outside of school as friends, I am not going to accept them as friends on social media. I maintain the same professionality online in my private life as I do in my personal life because even though I may be using Facebook during my personal time what I say and do is still being assessed to the standards of being Ms. Horn a Kodiak High School teacher. Even on my private page, I monitor to make sure that what I post privately is professionally acceptable because my digital self and my actions or comments can have ramifications on my professional life. My employer or the fact of being a teacher heavily affects my personal web presence because even online I am still the student’s role model and teacher.
Berg, T., Burg, V., Gombović, A. & Puri, M. (2018, August 24) Digital footprints and credit scoring. Retrieved from: https://voxeu.org/article/digital-footprints-and-credit-scoring
Crudo, B. (2018, September 07). We Build Stores With Disabilities In Mind. Why Not Websites? (Blog). Retrieved October 6, 2018, from https://www.huffingtonpost.ca/ben-crudo/website- design-for-disabilities_a_23518259/